Ask the seller what you may share about offers

Explain to the seller what will be disclosed, and ask for written consent. Fill in your details and copy the email or the text.

Email subject

Your approval: what we share about other offers on [property address]

Email

Hi [seller name], If we receive more than one offer on [property address], buyers’ agents will ask me about the competition. I can only share what you approve in writing, so I’d like your decision before we go live. Here is what I recommend we share with every buyer’s agent who asks, equally and at the same time: - That other offers exist, how many there are, and whether each came through me, my brokerage, or another brokerage We would never share buyers’ names or personal information. Sharing more can encourage buyers to raise their offers, though some buyers may decide not to compete. Either way, you’re never required to accept the highest offer or any offer, and you can change this decision in writing at any time. I’ve attached a short consent form. Please look it over, and let’s talk if you have questions. [Your name] [Brokerage]

Text message (186 characters)

Hi [seller name], before we list [property address] I need your written OK on what I may share with buyers' agents if multiple offers come in. Consent form is in your email. -[your name]

Download all 10 templates, filled in with your details (.zip)

In a multiple-offer situation, the fastest way to lose trust is to tell one buyer’s agent something the others didn’t hear. These templates keep every message equal: each one that mentions other offers says the seller authorized the disclosure and that every buyer’s agent is getting the same information. What you may share depends on your seller’s consent and your state, so check the disclosure rules for your state first.

All templates

1. Acknowledge the first offer 2. Notify every buyer and request highest and best 3. Remind agents 24 hours before the deadline 4. Announce a new offer deadline 5. Tell the buyer’s agent their offer was accepted 6. Tell a buyer’s agent their offer wasn’t accepted 7. Ask a buyer to hold a backup position8. Ask the seller what you may share about offers9. Explain how the seller will treat an escalation clause 10. Thank every buyer’s agent after closing

How this works

Pick a template, fill in your details, and the email and text versions update as you type. Blank fields show as [placeholders] so nothing goes out half-filled.

Templates that mention other offers always include a line saying the seller authorized the disclosure and that every buyer’s agent is getting the same information. If you choose a state, the disclosure options follow its rules: in Wisconsin, for example, you can share only that offers exist and how many, and in North Carolina you’ll be reminded to get the offering buyer’s permission before sharing a price.

Questions

Why does the seller need to consent to disclosure?

Under Standard of Practice 1-15 of the REALTOR® Code of Ethics, a listing agent may disclose the existence of offers only with the seller’s approval, and some states add their own conditions. Written consent protects everyone.

Can I edit the templates?

Yes. Fill in the form, copy the text, and change anything you like before sending. Keep the line saying the seller authorized the disclosure in any message that mentions other offers.

Why is there a text-message version?

Many buyer’s agents read texts first. The text version gives the same information in two text messages or fewer, with plain characters so it isn’t split into extra messages.

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