Log inStart free

Highest-and-best email templates for listing agents

Ten fill-in templates for every message in a multiple-offer situation, each with an email and a text-message version.

In a multiple-offer situation, the fastest way to lose trust is to tell one buyer’s agent something the others didn’t hear. These templates keep every message equal: each one that mentions other offers says the seller authorized the disclosure and that every buyer’s agent is getting the same information. What you may share depends on your seller’s consent and your state, so check the disclosure rules for your state first.

How this works

Pick a template, fill in your details, and the email and text versions update as you type. Blank fields show as [placeholders] so nothing goes out half-filled.

Templates that mention other offers always include a line saying the seller authorized the disclosure and that every buyer’s agent is getting the same information. If you choose a state, the disclosure options follow its rules: in Wisconsin, for example, you can share only that offers exist and how many, and in North Carolina you’ll be reminded to get the offering buyer’s permission before sharing a price.

Questions

What should a highest-and-best request include?

What the seller has authorized you to disclose, a firm deadline with a time, what happens if a buyer doesn’t respond, and when the seller will decide. Send it to every buyer’s agent at the same time.

How do you tell a buyer their offer was not accepted?

Promptly, in writing, and courteously: thank them, say the seller accepted another offer, and ask whether they’d like to be a backup. Send the same message to every agent whose offer wasn’t chosen, on the same day.

What should a backup offer request say?

The backup position, how long the hold lasts, how the buyer will be told if the offer becomes primary, and when deadlines start. Put the terms in a backup addendum both parties sign.

Running multiple offers? Run your first offer round free.Run your first round free